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Fake freckles: Here's about the latest trend
Spotting fake freckles is the latest beauty fad

Fake freckles: Here's about the latest trend

Aug 09, 2023
07:30 am

What's the story

The beauty industry's constant evolution has transformed perceptions of beauty trends. One of the latest beauty fads is fake freckles. Although it is majorly an American concept, Indians did not take much time to pick up on the trend. Today, many including celebrities have started have embraced the trend of sporting freckles. Here's more about fake freckles the beauty trend that transcended cultural boundaries.

What are freckles

What are freckles?

Small flat spots known as freckles typically emerge on sun-exposed skin. They come can be seen in tan, red, light, or dark brown colors. They form as a result of an overabundance of melanin triggered by ultraviolet (UV) radiation. Freckles are normally harmless, however, they are more likely to appear after extensive sun exposure, serving as a visual reminder of potential skin damage.

Tiktok trend

Started as a TikTok trend

This 'no makeup, makeup' look emphasizes natural beauty traits on a face. The trend has evolved into a beauty craze where people add 'aesthetically placed' freckles using 'fake freckle pens' that multimillion-dollar cosmetics corporations have enticed them into purchasing. The trend kicked off when British beauty influencer Sydney Purl uploaded a video of her perfectly freckled look using a root concealer spray on TikTok.

Instagram Post

Alia Bhatt's photo hints at faux freckles

Natural beauty

Making it more natural

There's also a matter of preference as some deem freckles as attractive. However, this is not the first time a 'no-makeup' look has been ruling the internet. Beauty fads such as faux tooth gaps, and dark circles have also been created through makeup. These trends often provide the impression that you haven't covered your face with foundation or concealer, making you appear more natural.

How to create

How to apply fake freckles

There are freckle pens and stencils available in the market. Stencils help you identify the places you want to apply the freckles. You can also use a liquid eyebrow pencil, brown kajal, or eyeliner to meticulously create the beauty spots. Apply translucent powder on top to keep them intact for a long. The other option is to apply mehendi in spots.

Instagram Post

Janhvi Kapoor sporting a fake freckle look