Experience Europe's rich heritage through its traditional markets
What's the story
Exploring traditional markets in historic European cities gives a unique insight into the region's rich cultural heritage.
Set against centuries-old architecture, these bustling hubs are a treasure trove for authentic experiences.
From handmade goods to regional delicacies, these markets let you experience local traditions and crafts.
Whether you're wandering through cobblestone streets or admiring festive decorations, each market has its own charm and story to tell.
Vienna
Discovering Vienna's Christmas markets
Vienna has some of the most enchanting Christmas markets that date back to the Middle Ages.
The city's main market at Rathausplatz has over 150 stalls selling handcrafted gifts and seasonal treats.
Enjoy live music performances as you sip on warm beverages.
The beautifully decorated trees and twinkling lights that illuminate the historic surroundings make the atmosphere even more magical.
Prague
Strolling through Prague's Old Town Square
Prague's Old Town Square also turns into a lively marketplace during the festive season.
Famous for its breathtaking Gothic architecture, this area has plenty of stalls selling traditional Czech products like wooden toys and intricate ornaments.
The smell of freshly baked pastries fills the air as visitors stroll through this postcard-perfect setting, making it an unmissable destination during winter.
Strasbourg
Experiencing Strasbourg's Alsatian charm
Strasbourg also houses one of Europe's oldest Christmas markets, which goes back to 1570.
Situated in the heart of Alsace, this market features local craftsmanship with a focus on quality goods such as pottery and textiles.
Guests can also relish regional delicacies as they enjoy performances by local choirs among beautifully-lit streets.
Barcelona
Exploring Barcelona's Fira de Santa Llucia
Barcelona's Fira de Santa Llucia ensures a distinctive taste of Catalan culture with its festive market near the iconic Cathedral of Barcelona.
Featuring over 280 stalls of nativity scenes and artisanal crafts from natural elements (wood or clay), it gives an insight into local traditions observed since 1786.
It originally started attracting locals looking for holiday decorations or gifts for their loved ones.