Dior launches infant skincare line, introduces 'scented water' worth Rs.19K
French luxury brand, Dior recently forayed into the infant skincare collection under the subbrand Baby Dior. The skincare line which caters to babies' sensitive skin includes a $230 (approximately Rs 19,000) fragrance called 'scented water' and a moisturizer worth $115 (about Rs 9,500), among others. The products are available online and in selected stores.
Reimagining product line
Baby Dior, launched as a four-piece collection, reinterprets the brand's infant perfume line which debuted in 1970. These four items include "scented water" or "Bonne Etoile" which comes in pastel pink or mint green bottles with notes of pear, wild rose, and white musk. It also includes "Le Lait Tres Tendre," the face and body moisturizer that comes with a pear aroma.
Other premium products
The line also includes "L'eau Tres Fraiche", a cleaning water that is "composed of 98% natural-origin ingredients and infused with mallow flower extract," and "La Mousse Tres Fondante," a cleansing face, body, and hair foam that will, in Dior's words, "turn baby's bath time ritual into a precious moment." Both the products are priced at $95 which equals approximately Rs 7,800.
Luxury skincare for babies
Bringing back the previous product line
Dior's perfume creation director, Francis Kurkdjian, shared with Women's Wear Daily (WWD) that reimagining this product has long been his vision. When Kurkdjian joined Dior in October 2022, he was eager to bring it back to life as a tribute to Christian Dior for evoking his childhood. The product line was successfully relaunched after collaborative discussions with Baby Dior's artistic director, Cordelia de Castellane.
Netizens react to overpriced "water"
Following the launch, internet users expressed their feelings on social media about the line of plush products for newborns. Netizens also expressed their amusement at the products being expensive. "Water for 230 dollars?? It better have diamonds in it," reads a comment on X. "230 for some water is crazy," commented one. "Babies smell nice anyway, this is very dumb," reads another comment.
