How Barbie became a timeless role model for girls
For over six decades, Barbie has stood as an iconic figure in the world of toys and popular culture for countless girls worldwide. Introduced in 1959 by Ruth Handler, who co-founded Mattel Inc., Barbie is not just any ordinary doll. She evolved into a timeless role model, inspiring girls to dream big, embrace diversity, and challenge societal norms.
Strength and femininity, together?
As the movie Barbie prepares for its release on July 21, we delve into how the iconic doll has empowered girls to be strong, ambitious, and compassionate without compromising their femininity. Despite the outdated perception that strength and femininity don't align, Barbie has consistently conveyed the message that girls can achieve anything they aspire to, defying societal expectations throughout her extensive history.
An astronaut, a doctor, a pilot, and more
Barbie's motto, "you can be anything," can be seen on every Barbie box you buy. The company's website proudly declares, "Barbie is committed to shining a light on empowering role models past and present in an effort to inspire more girls." She has assumed various roles, such as an astronaut, a doctor, a pilot, and many more, specifically professions in male-dominated STEM fields.
Questionable phases in Barbie's journey
Barbie's journey as a cultural icon has had some questionable phases too. Portraying mostly a skinny, white, and "perfect" body according to Western standards, Barbie had set unrealistic beauty standards for young girls. However, over the years, Mattel tried to address these criticisms by introducing Barbie in different body shapes, skin tones, and hair colors to make the brand more inclusive and relevant.
Representing diversity and inclusion
Modern-day Barbies are more inclusive, showing young children the beauty of diversity and embracing those who may look different from themselves. Recently, Mattel released dolls inspired by real-life role models in sports, including paralympic athletes. There's a doll modeled after Manasi Joshi, a para-badminton world champion, who has a prosthetic leg. Another doll is based on Madison De Rozario, who is a wheelchair athlete.
From plastic to an inspiring icon
What began as a plastic toy with the sole purpose of playing, has grown into an inspiring figure who represents so much more. Barbie's transformation has been nothing less than remarkable, as she broke free from traditional stereotypes and societal norms, encouraging girls to dream big and challenge conventions. Through her diverse career choices and inclusive representation, she continues to inspire impressionable young girls.
