SBI bags the title of 'India's most patriotic brand': Survey
What's the story
India's largest lender State Bank of India (SBI) is considered to be the country's most patriotic brand, according to a survey. Around 16% respondents ranked SBI to be the most patriotic brand overall, followed by Tata Motors and Patanjali with 8% each, and Reliance Jio and BSNL with 6% each, the survey, conducted by UK-based online market research and data analytics firm YouGov, said.
Information
Survey covered 152 brands; collected data from 1,193 respondents online
The survey, which covered 152 brands across 11 categories, is based on data collected online by YouGov Omnibus among 1,193 respondents in India between August 2-8 using its panel of an online representation of India.
Financial sector
Financial sector topped the chart for most patriotic brands
In terms of sectors, the financial sector topped the chart of the most patriotic brands with two leading names - SBI and Life Insurance Corporation (LIC) - followed by auto, consumer goods, food, and telecom sectors. In the financial sector, SBI topped the chart with 47% of respondents considering it to be the most patriotic brand, followed by LIC with 16%.
Food, Auto sector
Amul proves it is 'the taste of India'
In the auto sector, Tata Motors emerged as the most patriotic brand with about 30% of the respondents voting for the company. Bharat Petroleum bagged the second title in the auto sector with 13% respondents voting for it and Maruti Suzuki third with 11%. In terms of food brands, Amul grabbed the top slot with one-third Indians considering it patriotic, followed by Patanjali.
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Ramdev's Patanjali beats Dabur, Vicco, Colgate in oral, personal care
Patanjali, however, dominated in the personal care space, with one in three respondents recognizing it to be the most patriotic brand, ahead of brands like Dabur and Vicco. In the oral care category also, Patanjali's toothpaste is ahead of companies like Colgate, Dabur, and Vicco.
Homecare, Telecom sector
"Sabki pasand 'Nirma'" is actually everyone's favorite in homecare products
Nirma topped in the homecare products category. In the beverages category, Tata Tea grabbed the top rank with 35% of respondents voting for it, followed by Taj Mahal with 18%. In the telecom sector, BSNL pipped Reliance Jio with 41% becoming the most patriotic brand. "However, Reliance Jio shares the spot with BSNL as the fourth-most patriotic brand in India," the survey said.