This Jaipur man has spent Rs. 40lakh on number plates
What's the story
37-year-old Rrahul Tanejaa from Jaipur makes sure the number plates of his cars end in "0001" and has spent Rs. 40 lakh on the same in the last seven years.
In 2011, he bought BMW 5 series with a Rs. 10.31 lakh premium number plate.
Since then, he has bought Skoda Laura, BMW 7 series, and Jaguar, all with number plates ending in 0001.
Information
Rrahul spent Rs. 16 lakh for a special number plate
Rrahul spent Rs. 16 lakh on the license plate (RJ 45 CG 0001) of his latest luxury car Jaguar priced at Rs 1.5 crore. According to transport department officials, this is the highest anyone has ever bid for a premium number.
An obsession?
And this is not just limited to cars
In 1996, Rrahul bought his first scooter and made sure that the sum of the last four digits of the number plate is 1 (RJ 14 23M 2323).
He has four mobile phones with the last seven digits of all the numbers as 1.
Rrahul believes that ensuring this helps him keep motivated. "I want to be number 1 in life," he said.
Struggle
From rags to riches
Rrahul runs an event management company called "Live Creations". He is a former Mr. Jaipur and has been a top model in Rajasthan.
However, all of this didn't come easily to him. During his early teenage years, Rrahul did several odd jobs before trying his hand at modeling like selling kites and rakhis.
He also drove an auto-rickshaw for some extra income.
Information
I was decent-looking, tall: Rrahul on giving modeling a shot
Rrahul gave his first modeling audition in 1998. His company landed its first big event with a budget of Rs. 1 crore in 2005, and now only deals in premium weddings. Rrahul didn't have a license when he used to drive an auto-rickshaw.