Most Indians spend 6-10hrs on online research to plan holidays
What's the story
Almost 42% of Indians spend an average of 6-10 hours researching online for deals on hotels, airlines or combo offers before booking a week-long holiday, an online survey revealed.
The survey was conducted by Access Media International, on behalf of Expedia.
It was conducted from 30 May-25 June, across Delhi, Mumbai, Bengaluru, Hyderabad, Chennai, and Pune, among 600 employed adults aged 18yrs and above.
Information
Couples fight over spending lot of time planning holidays: Survey
Interestingly, the survey also revealed that 14% of respondents have fought with their spouses for spending too much time researching before booking a holiday.
Discount
During a hotel discount, 27% Indians book immediately
Around 23% of respondents spend 11-30 hours and 20% spend more than 30 hours on research and planning while booking a week-long holiday.
It showed that 93% of respondents book their hotels within a week of booking their flights tickets.
However, if there is a hotel discount, 27% would book immediately, while a total of over 90% will book within the offer period.
Risk
35% Indians take risk to get great hotel deals
The survey also revealed that 65% of Indians don't take a risk to get great hotel deals.
Out of the 35% willing to take a risk to get good hotel deals, 17% waited till the last day to make bookings, 9% booked hotels before approval on their leaves, 6% booked a hotel before a flight, and 4% changed their destination last minute, it added.