This McDonald's ad shows what happens when you don't vote
What's the story
McDonald's has established itself as a common household name in India and it is using its reach well. A new advertisement by the fast-food giant encourages people to go out to vote during the ongoing elections. With the ongoing 2019 Lok Sabha elections, McDonald's utilizes a funny yet powerful analogy that's better suited for food-obsessed Indians. Read on for more details.
Details
In the ad, McDonald's executives impose their choice on customers
In the video advertisement, a McDonald's executive tells incoming customers that their choice of meal isn't available, imposes their choice over the customer, or informs them that theirs is the only one meal available. Baffled and some frustrated customers demand their right to choose, which is when the executive informs them that they relinquished that right when they decided against voting.
Twitter Post
Here is the brilliant ad
Good one Mac! Get out and vote India! Show politicians that you care for the country! pic.twitter.com/kZhE3CQd9N
— Sucheta Dalal (@suchetadalal) April 19, 2019
Message
In the 2014 elections, 280 million Indians did not vote
The advertisement drives the point home that by choosing not to vote, eligible voters are basically settling for what's already being served, literally! In the 2014 elections, 280 million Indians didn't vote. Interestingly, 2014 also recorded the highest voter turnout ever at 66.4%. Of course, if the EVMs malfunction, as several reports across states suggest, you have to settle for those metaphorical stale fries.
Elections
2019 Lok Sabha elections will be held in seven phases
On Thursday, polling took place across 11 states and Union Territory of Puducherry for the second phase of the 2019 Lok Sabha elections and the voter turnout was 66%. The 2019 Lok Sabha elections will be held in seven phases and the final counting will be held on May 23. So, if you've already not missed your chance, do go out and vote.