Indian banks, insurance companies increasingly embracing digitization: US tech expert
Indian banks and insurance companies are increasingly embracing digitization in line with the government's "Digital India" initiative, according to an American technology expert. The Indian Government is giving citizens direct access and connectivity, shifting away from bureaucracy, observed Sandie Overtveld, Vice President (Sales) for the Asia Pacific at Zendesk, a customer service software company based in the US. Here's more.
Traditional Indian enterprises are also going digital, says Overtveld
Overtveld estimates Indian insurance companies would want 25% of their businesses directly from the customer, reducing 100% dependency on sales advisors and agents. Zendesk has built a portfolio of 2,000 Indian customers over the last two years. Traditional Indian enterprises are also going digital. Though there are some apprehensions, entrepreneurs are aware that might lose market share if direct customer-connectivity isn't established through digitization.
We would like to be going forward in 'Digital India'
"The government wants to engage the citizens and commercial enterprises are increasingly reaching out to the consumers for market share. We see Prime Minister Modi driving the digitization programme and that is the place we would like to be going forward in India," Overtveld said.
