Advertising Standards Council of India: News

Most digital advertisements between April-September 2023 flouted guidelines, says ASCI

The Advertising Standards Council of India (ASCI) has disclosed that most celebrities and influencers are not adhering to the disclosure norms for influencer advertising in digital media.

I&B Ministry orders removal of controversial Layer'r Shot advertisement

The Information & Broadcasting Ministry has taken cognizance of the controversial Layer'r Shot deo advertisement and ordered its suspension.

ASCI drafts promotional content guidelines for social media influencers

The Advertising Standards Council of India (ASCI) has issued a set of draft guidelines that directs influencers to prominently label content that promotes products and services on social media.

ASCI guidelines to prevent companies from making exaggerated claims

Advertising Standards Council of India (ASCI) in a welcome move has issued a series of guidelines to finally prevent the exaggerated claims made by the companies in their ads.

Celebs could end up in jail for misleading advertisements

Under the draft Consumer Protection Bill, 2015, provisions penalizing celebrities for endorsing products with misleading claims are likely to be introduced.