White House to welcome 100+ influencers for first-ever Creator Summit
The White House is set to host the inaugural Creator Economy Conference, a gathering of 100 digital creators and industry professionals. The conference, which will be attended by US President Joe Biden, aims to address "the most pressing challenges, and opportunities, facing the creator economy." Topics on the agenda include Artificial Intelligence and Machine Learning (AI and ML), mental health, and pay equity, reportedly.
'Historic steps to engage digital creators'
A White House official reportedly said, "This Biden-Kamala Harris Administration has taken historic steps to engage digital creators, and works hard to meet Americans where they are." They added, "Officials at the highest level of this White House have engaged creators extensively, hosting regular virtual and in-person briefings with digital creators on policy issues, hosting State of the Union watch events for creators at the White House."
Who will be attending the conference?
The conference is expected to be attended by Deputy Treasury Secretary Wally Adeyemo, and White House Domestic Policy Advisor Neera Tanden. Christian Tom, Director of the Office of Digital Strategy, and Tericka Lambert, the Deputy Director, are also expected to participate. Interestingly, President Biden's campaign joined TikTok in February this year, and former President Donald Trump followed suit in June. Shortly after Biden dropped out of the race last month and endorsed VP Harris, she too created an account.
Digital media's growing importance in politics
The digital media landscape has become increasingly important to American politics in recent years, as more people, especially young people, get their information from social media. With the rise of TikTok usage and its community in the US, many campaigns have joined the platform to reach young voters, even amid bipartisan national security concerns about Americans' data privacy and the app's ties to China.
