Akshay Kumar's videos on road-safety are amazingly funny
Akshay Kumar is known for supporting social causes on and off screen. Now, the 'Gold' actor has teamed up with Union Minister Nitin Gadkari to promote road-safety. The campaign is called 'Sadak Suraksha Jeevan Raksha'. As is his style, Akshay launched a series of three videos, that are hilarious but promoted road safety. The underlying message was 'road kisi ke baap ki nahi hai'.
Video 1: Get your motor running, don't forget your helmet
Road safety with a pinch of humor, Akshay delivers beautifully
Akshay had always been a vocal supporter of road safety issues. He joined the campaign when he was informed of the figures related to road accidents. The videos that he released to promote awareness show a biker without a helmet, a driver without a seat-belt and on his phone, and a man breaking a no-entry. Akshay, dressed as a policeman, reprimands them.
Video 2: Keep eyes on the road, hands upon wheel
Video 3: No entry violations could lead to no exits
Akshay justifies his quirky approach
Akshay said, "I feel that often such messages when sent through documentaries get lost as the viewers usually don't absorb their essence. With these advertisements we have tried to spread awareness in a light-hearted yet impactful way".
