'Don't be fooled...': Tom Hanks cautions fans about AI-generated ads
Hollywood actor Tom Hanks recently took to Instagram to alert his followers about deceptive advertisements using his image and voice without consent. These ads, which Hanks says were created "fraudulently and through AI," promote various products and treatments. This isn't the first time Hanks has had to issue such warnings; he did something similar last year when a company tried to profit by using a deepfake of him to promote a dental plan.
Hanks warned followers against falling for these scams
In a post on his Instagram page, Hanks warned his followers about the fraudulent ads. "There are multiple ads over the internet falsely using my name, likeness, and voice promoting miracle cures and wonder drugs," he wrote. "These ads have been created without my consent, fraudulently and through AI." He urged his fans not to be deceived by these scams and lose their hard-earned money.
Hanks clarified his stance on personal health management
Hanks, who has been open about his battle with Type 2 diabetes, clarified that he only consults with his board-certified doctor regarding his treatment. This statement is significant as it distances the actor from any unauthorized endorsements of health-related products or treatments. Hanks isn't the only celebrity to have his image and voice misused in AI-generated content. Other high-profile individuals, including musicians Drake, The Weeknd, and Taylor Swift, have also been victims of similar fraudulent activities.
Legislators push for stronger protections against digital identity theft
In response to these growing concerns, various state and federal legislators in the US have initiated or advocated for enhanced protections against digital identity theft. The state of Tennessee recently passed a law, known as The Ensuring Likeness Voice and Image Security Act (ELVIS Act), to protect individuals from the unauthorized use of content that replicates their image or voice. This legislation took effect last month.
