Ted Sarandos believes 'Barbie' and 'Oppenheimer' would've excelled on Netflix
Netflix co-CEO Ted Sarandos recently expressed in a New York Times interview that 2023's biggest Hollywood blockbusters, Barbie and Oppenheimer, would have performed equally well on Netflix as they did in theaters. He confidently stated, "Both of those movies would be great for Netflix. They definitely would have enjoyed just as big an audience on Netflix." Sarandos also dismissed the idea that certain films are better suited for the 70mm screen.
Sarandos challenged screen size's impact on movie watching experience
Sarandos challenged the common belief that the size of a screen can affect the watcher's experience. He argued, "There's no reason to believe that the movie itself is better in any size of screen for all people." To further solidify his claim, he added, "My son's an editor. He is 28 years old, and he watched Lawrence of Arabia on his phone."
Netflix's content strategy and success
Sarandos delved into Netflix's content strategy, stating that there isn't a definitive answer to what type of content isn't suitable for the platform. He acknowledged that while breaking news might not be a good fit due to coverage by other outlets, there's no strict rule about what works or doesn't work on Netflix. He also highlighted the success of Netflix's original miniseries like Baby Reindeer, attributing its global popularity largely to the platform's algorithm.
Netflix's algorithm plays key role in global success
Sarandos credited the success of Baby Reindeer and other Netflix originals to the platform's algorithm. He explained, "It gets picked up in the algorithm and starts getting more and more presented because when something gets that big in one country, it's likely there's a lot of audience for it outside of that country." This statement underscores the importance of Netflix's algorithm in promoting content to international audiences.
Meanwhile, revisit the two blockbusters
The clash of Christopher Nolan's Oppenheimer and Greta Gerwig's Barbie gave birth to the term "Barbenheimer" on social media. Even though the two films locked horns, both emerged victorious since they appealed to different sets of viewers. While the former starred Cillian Murphy, Robert Downey Jr., and Emily Blunt, the latter was led by Ryan Gosling and Margot Robbie. Watch them on JioCinema.
