'Stree 2,' 'Vedaa,' Khel Khel Mein': Who leads screen battle
As India gears up for the Independence Day weekend, the box office is set to witness fierce competition with three major releases on Thursday: Stree 2, Khel Khel Mein, and Vedaa. The horror-comedy Stree 2, starring Shraddha Kapoor and Rajkummar Rao, is currently leading the race, followed by Vedaa and Khel Khel Mein. The films are battling for screen count and showcasing ahead of their release.
'Stree 2' leads in screen count and showcasing
Stree 2 has emerged as the top choice for exhibitors, thanks to the overwhelming response to its trailer and songs. Early trends suggest that the film is securing up to 10 shows in four-screen multiplexes and eight shows in three-screen properties. The film's distributor, Pen Marudhar in association with PVR Pictures, is optimistic about dynamic showcasing over the weekend based on audience demand.
'Vedaa' and 'Khel Khel Mein' vie for second spot
Vedaa and Khel Khel Mein are locked in a tight battle for the second spot, aiming to secure a 60% ratio on the remaining 10 shows in four-screen multiplexes. Zee Studios, the distributor of Vedaa, has requested six of the 10 shows, while Panorama Studios, which is backing KKM, is also pushing for a lead in showcasing. The competition between these films will continue until Wednesday night, with a clear picture appearing by the weekend.
'Stree 2' dominates single screens; 'Vedaa' follows
In terms of single screens, Stree 2 is leading the pack, followed by Vedaa and Khel Khel Mein. This trend can be attributed to the urban comedy genre of Akshay Kumar-led Khel Khel Mein, while John Abraham'sVedaa's action elements give it an edge in mass belts. The competition between these films is expected to intensify in the coming days as they vie for audience attention.
