#SocialMediaBuzz: Netizens link Warner Bros. fire to 'Oppenheimer's' marketing tactics
What's the story
A fire broke out at Warner Bros. Studios' Barbie lot in Burbank on Friday (local time), reportedly preceded by the sound of an explosion.
Fortunately, there were no casualties, and the latest reports say the fire was triggered by a blown transformer.
However, after the news broke out, netizens attributed the incident to Barbie rival Oppenheimer's marketing team—referencing the atom bomb's creation—albeit in jest.
Context
Why does this story matter?
The clash between Barbie and Oppenheimer is only three weeks away, but their respective fan groups have been engaged in debates since 2022.
Both films, especially the Barbie team, have embarked on extravagant promotional activities and implemented aggressive marketing strategies.
The intensity of the competition has even led some to jokingly speculate that the recent WB Studios fire incident was intentional rather than accidental.
Reactions
Marketing for 'Oppenheimer' is insane: Netizens resorted to dark humor
Given Oppenheimer is based on the story of J Robert Oppenheimer, a leading physicist in the Manhattan Project—responsible for developing the first atomic bomb—some netizens suggested the fire accident was a deliberate strategy by Oppenheimer's team to compete with Barbie.
Taking to Twitter, a user commented, "Who said the Oppenheimer wouldn't rival Barbie?"
Meanwhile, another wrote, "Guess the Oppenheimer's marketing is finally ramping up."
Twitter Post
Take a look at this Twitter user's comment on fire
The studio lot at Warner Bros is currently on fire.
— Will Bacchus (@willbacchus05) June 30, 2023
And people said the Oppenheimer marketing wouldn’t rival Barbie… pic.twitter.com/PbexLytvYP
Marketing tactics
Meanwhile, 'Barbie's team collaborated with Airbnb for extravagant promotion
Meanwhile, aerial footage captured by KCAL News last week showcased a stunning three-story hot-pink mansion in Malibu, resembling the iconic Barbie DreamHouse.
Reportedly, this property has been listed on Airbnb, and in collaboration with Warner Bros., two lucky fans will have the chance to experience a one-night stay at the location.
Interestingly, its host will be Ken (played by Ryan Gosling in Barbie).
Other promotional activities
Other extravagant marketing efforts by 'Barbie's team
In addition to the Airbnb partnership, Barbie's marketing team has forged multiple collaborations to promote the upcoming film.
One among these is the collaboration between Mattel and Xbox, resulting in an exclusive partnership for in-game content in Forza Horizon 5.
Another exciting partnership is between Aldo and Barbie for the launch of a limited-edition range. The collection showcases '90s-inspired footwear, bags, and jewelry.
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