Potential blockbuster loading: 'Sanam Teri Kasam' re-release sells 20,000 tickets
What's the story
The re-release of the 2016 film Sanam Teri Kasam, starring Harshvardhan Rane and Mawra Hocane, has seen an amazing spike in advance ticket sales. Despite being a box office dud nearly a decade ago, the film has since achieved cult status.
According to Pinkvilla's report on Thursday, it has already sold 20,000 tickets across top national cinema chains for its opening day on Friday (February 7).
Box office predictions
'Sanam Teri Kasam' expected to draw significant crowds
The advance bookings for Sanam Teri Kasam indicate a promising opening of over ₹2 crore for its theatrical re-run. This is a huge jump from the ₹1cr it earned on its first day during its original release.
The film's strong word-of-mouth will definitely pull large audiences this time around, unlike during its initial run.
Theatrical rivalry
'Sanam Teri Kasam' to face competition at box office
Sanam Teri Kasam will be up against Badass Ravi Kumar and Loveyapa, and the Hindi version of the 2014 Hollywood film Interstellar.
However, the movie's cult status and fan-following among cinephiles might just work in its favor.
It is similar to Laila Majnu, another tragic romance that tanked at the box office but found success in its re-run.
Cult status
What 'Sanam Teri Kasam' stars are up to now
Fans who missed Sanam Teri Kasam's theatrical release earlier and later caught it on YouTube or on OTT, would throng cinemas to relive Inder and Saru's tragic love story.
If the film gets a great reception this time, it will change its fate at the box office.
While Rane has been promoting the re-release, Hocane gave fans a different kind of treat by announcing her marriage to fellow actor Ameer Gilani.