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Home / News / Entertainment News / Revealed: Virat Kohli, Shraddha Kapoor's jaw-dropping charges per Instagram post
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Revealed: Virat Kohli, Shraddha Kapoor's jaw-dropping charges per Instagram post
Do you know how much Indian celebrities charge for one Instagram post?

Revealed: Virat Kohli, Shraddha Kapoor's jaw-dropping charges per Instagram post

By Tanvi Gupta
May 30, 2023
06:43 pm

What's the story

Indian celebrities have mastered the art of monetizing their vast online presence, turning their social media following into a profitable venture.

With a staggering 250M followers on Instagram, Virat Kohli's recent per-post charges have caused quite a stir in the industry.

Reported by a news website, the list also revealed the earnings of five of the most followed Indian celebrities.

Revelations

Kohli charges Rs. 3.5-5cr per Instagram post: Report

A report by Hindustan Times revealed that former Indian skipper Kohli charges a massive amount of Rs. 3.5-5 crore for one post on Instagram.

A source quoted by the publication suggested that the fee varies for different elements. "A Story is cheaper than a post. The most expensive is when a celebrity's page does a collab with a brand's page," they said.

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Did you know?

How much do other Indian celebrities charge per post?

Global sensation Priyanka Chopra Jonas, with a massive following of 87.7M, reportedly charges an estimated Rs. 2cr for a single post.

Not far behind is Shraddha Kapoor, with an impressive fan base of nearly 81M followers, who earns a staggering Rs. 1.5cr per post.

Meanwhile, Alia Bhatt (77.4M), Deepika Padukone (74.1M), and Katrina Kaif (72.8M) also command an astounding fee of around Rs. 2cr.

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Statement

Social media deals account for 20-30% of celebrity earnings: Experts

The report also highlighted Shrenik Gandhi's (CEO and co-founder of White Rivers Media) quote that said, "Social media serves as a powerful validator for brands and offers valuable insights for potential collaborations."

The entrepreneur elaborated, "The brands benefit a lot by collaborating with popular celebrities. About 20-30% of revenue in a celebrity's life in a year is from social media deals."

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Highest-paid celebs

Meanwhile, internationally, these are highest-paid celebrities

According to an Influencer Marketing Hub report, Cristiano Ronaldo, one of the most popular football players in the world, charges a whopping $2.39M for a post.

Next in line is social media personality Kylie Jenner—the proud owner of Kylie Cosmetics—who charges an astounding fee of $1.8M.

Other high-paying global celebrities include football player Lionel Messi and actor-singer Selena Gomez, both charging an estimated $1.7M.

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