Apple uses RD Burman's music in new iPhone X commercial

By Mudit Bhatnagar

Mar 22, 2018

05:56 pm

What's the story

All Bollywood buffs were in for a surprise when they saw the latest iPhone X commercial. They could not help but notice that Apple has used legendary composer RD Burman's music in the ad. However, the proud fans were soon irked when they saw that the song is credited to a music director named Pete Cannon, who later admitted to using Pancham Da's track.

Twitter Post

Watch the advertisement here

The new @Apple iPhoneX advert is out AND I PRODUCED THE MUSIC FOR IT ;) It's for worldwide use across Cinema and TV. It don't get much bigger laaaa! Have a watch if you've got a moment... #iPhoneX https://t.co/SkPGORMM1K

— Pete Cannon (@petecannonbeats) March 17, 2018

Details

Fans called out Pete for lifting RD Burman's score

Sharing the original track from 'The Burning Train', a user named Pavan Jha replied, "Pete, Checkout the original music by Indian composer #RDBurman done in 1980 (Oh! you must be knowing anyway). There is no Innovation in your re-sampling. Just a 'ReUse' without credits." "This is not your music. You did not do anything to deserve it. Respect the original creator," wrote Piyush Agarwal.

Twitter Post

However, Pete had to issue a clarification

Hi Guys, I just want to address the sample used in the new Apple iPhoneX advert. It samples a track from the great R D Burman's 'Burning Train’ and it's a MAGICAL piece of music! It was cleared/licensed via Blurred Recs courtesy of Saregama. Everyone is on board and loves it. ;)

— Pete Cannon (@petecannonbeats) March 19, 2018