Ranbir Kapoor launches ARKS, stylish new lifestyle fashion brand
What's the story
Bollywood star Ranbir Kapoor has officially launched his lifestyle brand, ARKS, in Mumbai.
The store, situated at 205 Waterfield Road in Bandra West, marks the culmination of a decade-long vision by Kapoor to redefine everyday fashion.
ARKS is not just a brand but an extension of Kapoor's personal style and love for sneakers and high-quality basics.
The collection showcases highlights refined trousers, timeless white T-shirts, crisp tailored shirts, and premium footwear.
Brand inspiration
ARKS is a reflection of Kapoor's journey
Kapoor's cinematic journey and the ever-evolving fashion landscape heavily influence ARKS.
The actor shared his inspiration for the brand, emphasizing comfort in his style and his deep connection with Mumbai.
"I've traveled to many cities across the world, but nothing quite has the same energy for me as Mumbai."
"The kind that inspires you to try, fail, and get back up again. You can't help but keep going."
Sneaker love
Kapoor's passion for sneakers is reflected in ARKS
Kapoor introduced ARKS on his last birthday, sparking excitement among fans.
He had also released a promotional film where he cycled through Mumbai's colorful streets, revisiting his first fashion memories.
In the video, he fondly recalls his first pair of sneakers and how they became a prized possession.
"I love sneakers. From the time I got my first pair, I will never forget that feeling."
Brand vision
'When you look at collection, it's me in every detail'
Introducing Kapoor's debut ARKS sneaker, the actor reminisced about the brand's journey.
"For me, it didn't just need to look stylish. It had to be the most comfortable."
"ARKS is a reflection of my journey and my style. When you look at the collection, it's me in every detail."
With its launch in Mumbai, ARKS hopes to provide consumers with a seamless blend of comfort, quality, and style.