Rajkummar Rao's 'Shaadi Mein Zaroor Aana' re-releases on this date
What's the story
The trend of re-releasing films is gaining momentum in Bollywood, and Deepak Mukut's Soham Rockstar Entertainment is at the helm of it.
After the successful re-release of Sanam Teri Kasam (2016), Mukut is now all set to bring back Shaadi Mein Zaroor Aana (2017) to cinemas.
The film, starring Rajkummar Rao and Kriti Kharbanda, will be re-released on Women's Day week on March 7.
Box office hopes
'Shaadi Mein Zaroor Aana' re-release aims for box office success
Despite its initial box office underperformance, earning just ₹11.14cr, Shaadi Mein Zaroor Aana has developed a cult following over the years.
The film's unique plot, dramatic moments, and performances have struck a chord with audiences.
Especially popular is the song Thukra Ke Mera Pyaar which has a dedicated fan base.
"There's no major Hindi release on March 7 since The Diplomat has moved to March 14," a trade expert told Bollywood Hungama about the re-release date choice.
Film overview
'Shaadi Mein Zaroor Aana' plot and production details
Shaadi Mein Zaroor Aana narrates the story of Aarti (played by Kharbanda), who is on the verge of entering an arranged marriage with Sattu (played by Rao).
After discovering she has cleared her PCS exams on her wedding day, she runs away knowing her future in-laws won't let her work after marriage.
The film was directed by Ratnaa Sinha and produced under Vinod Bachchan's Soundrya Productions.
It's streaming on ZEE5 and Amazon Prime Video.