PepsiCo signs Aryaan Arora for Mountain Dew's upcoming commercial
What's the story
PepsiCo has officially signed American actor/singer Aryaan Arora for their upcoming commercial for Mountain Dew.
The actor just wrapped up his season five shoot for Bull on CBS, which will air and stream on Hulu, Amazon Prime, YouTube, and CBS All Access (Paramount Plus).
After the commercial premieres, fans will be able to watch the full spot on Mountain Dew's social channels.
Information
Commercial will air nationally and internationally for two years
The commercial is set to air nationally and internationally in Europe, Middle East, South Asia, Pakistan, and the Philippines for at least two years. This includes all media including but not limited to TV, cinema, digital, social media, and print.
Campaign
The campaign will cater to his fans in South Asia
It will certainly be interesting to see the response of Arora's fans as the commercial is rumored to have an English and International version in Hindi and Urdu.
Arora has a large fan base in South Asia due to his style of music, so this campaign will be catering to a large portion of his audience.
Mountain Dew
What will the commercial be about?
Furthermore, we don't know the exact concept of the commercial but we do know that Mountain Dew has a history of associating itself with the intensity of life's most exciting and fun adventures.
PepsiCo has positioned Mountain Dew as the carbonated soft drink that exhilarates like no other because it is energizing, thirst-quenching, and has a one-of-a-kind citrus flavor.
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Be ready for something extremely thrilling
So we can definitely expect something extremely thrilling that will be a treat for the fans. Arora is currently represented by Paula Curcuru of Prestige Management Group and Bonnie Shumofsky Bloom of Stewart Talent Agency.