'Nykaa Wali Shaadi': Zoya Akhtar's series debuts on JioCinema
What's the story
Popular online beauty, wellness, and fashion products platform Nykaa is entering the OTT space with its first-ever series Nykaa Wali Shaadi.
The show focuses on the lives of four real brides as they begin their wedding journeys.
Produced by acclaimed filmmakers Zoya Akhtar and Reema Kagti, the series premiered on JioCinema on Friday (January 31).
Series insights
'Nykaa Wali Shaadi' offers expert guidance to brides
Nykaa Wali Shaadi chronicles the bridal journeys of four real brides, each with their own love stories and wedding dreams.
The series gives a sneak peek into their meticulous planning process, from picking the perfect bridal outfit to finalizing makeup looks.
Along the way, the brides get expert advice and personalized recommendations from Nykaa.
Series focus
'Nykaa Wali Shaadi' explores deep connections between couples
The series dives into the deep emotional bonds between the four couples, capturing cherished memories that will last a lifetime.
One of the narratives features Army officer Seema Priyanka Gowdar who had to cut her hair for training but finds her unique bridal beauty with support from her husband, Sarf.
This story is set to unfold in Episode 3 of Nykaa Wali Shaadi.
Company mission
Nykaa aims to guide, educate, and empower customers
Falguni Nayar, Executive Chairperson, MD and CEO of Nykaa said in a statement that the company's mission was to enrich its customers.
"We're here to guide, educate, and empower our customers to feel confident in who they are," said Nayar.
The series fits perfectly with this mission as it provides expert advice and personalized guidance to brides on their journey toward discovering their unique beauty.
Filmmaker insights
'Nykaa Wali Shaadi' brings authentic narratives to life
Kagti said this project brings authentic narratives of strength and beauty to life.
"With Tiger Telly, we're crafting powerful stories in both short and long formats, and we look forward to sharing these heartfelt, empowering journeys with the viewers," she added.
Akhtar also said the series highlights the glory of Indian weddings through powerful narratives that celebrate women and beauty both inner and outer.