'Love Sex Aur Dhokha 2' hits theaters amid high expectations
What's the story
The much-awaited sequel to the 2010 blockbuster, Love Sex Aur Dhokha, was released on Friday. The film, titled LSD 2, is a collaborative effort between Dibakar Banerjee and Ektaa Kapoor. It explores the intricacies of love in today's digital era under the production banner of Kapoor and Shobha Kapoor, Balaji Motion Pictures.
Marketing tactics
Innovative promotional strategy for 'LSD 2' unveiled
The film's promotional campaign has been marked by vigor and innovation, as highlighted by producer and film industry expert Girish Johar. In an interview with Outlook India, Johar praised the Balaji team's aggressive promotion and unique strategy. "The good part is that the awareness of the film is pretty much decent and I really hope the film gets a good start."
Revenue predictions
Box office forecast for 'LSD 2' opening day revealed
Johar also shared his box office predictions for LSD 2, expressing hope that "there is some different and extra provided for the theatrical audiences which they enjoy." "I will be happy if the film earns anywhere between ₹1 to ₹2 crore mark." He acknowledged the dynamic nature of the box office and emphasized that success often depends on word of mouth.
Plot overview
It offers contemporary tales of love and deception
Love Sex Aur Dhokha 2 intertwines three modern stories set against the backdrop of an internet-driven society. The film explores themes of love and deception, as revealed in the recently released trailer. The gripping storylines are brought to life by emerging talents Paritosh Tiwari, Abhinav Singh, and Bonita Rajpurohit, along with a star-studded ensemble cast.