How did Kim Kardashian become 'GQ's Man of the Year
What's the story
Do only men get the "Man of the Year" title?
Yes, and...no.
Reality star and entrepreneur Kim Kardashian is one of GQ's Men of the Year alongside Travis Scott, Jacob Elordi, and Damar Hamlin, among others.
While her Man of the Year title seems rather confusing, the more specific title is Tycoon of the Year, thanks to her multiple profitable business ventures.
Reason
Her brand Skims has helped her achieve this title
The driving force behind Kardashian snagging this title is her brand Skims, which had recently built inroads into menswear.
At the end of October, Skims Men collaborated with the NBA as their official underwear partner.
Per Kardashian, she laid the line's foundation because she "just wanted men to find out what all the hype is about."
Skims is valued at $4B.
Skims men
How will Skims's men's line help people?
GQ says "Skims was born out of Kim's frustration with dyeing her existing shapewear in the bathtub with tea bags to match her skin tone."
Now, Skims's men's line includes "tanks, tees, and leggings."
Per Kardashian, "Men will benefit from the same confidence boost women get from Skims," since they, too, have "insecurities about their bodies."
Its first physical store will open in 2024.
Inspiration
Robert Kardashian inspired Kim during her childhood
How did Kardashian find herself gravitating toward menswear?
It's because of her late father Robert Kardashian.
"He always wanted to look cool," Kardashian told GQ, remembering the time she got him Diesel's wax-coated jeans which he wore with a black T-shirt and a loafer.
She also shared playing in her father's closet as a child, which had "precisely organized ties, belts, and suits."
Co-founder's words
Skims's co-founder compared her to Michael Jordan
Jens Grede, Skims's co-founder, told GQ, "Kim is the Michael Jordan of the influencer generation. Many 19-year-olds who never watched Jordan play and don't play basketball themselves wear Air Jordan sneakers...Maybe you don't watch The Kardashians every week, but you're [our] customer."
Kardashian is also behind two beauty lines, several perfumes, an energy drink, a mobile game, and a private equity fund, per GQ.
On her father
Beyond business: Kardashian on her father
On the personal front, Kardashian further told GQ about the conversations she had with Kardashian Sr. during his last days and how they shaped her.
"I know you're going to be okay. It's almost like I can see ahead. I know you're going to be okay, but just take care of your siblings for me. Just make sure you take care of them."