Akshay's 'Khel Khel Mein' starts slow, earns ₹5 crore
Akshay Kumar's latest comedy film, Khel Khel Mein, has had a sluggish start at the box office, raking in around ₹5 crore on its opening day. The movie was released on Independence Day and witnessed an overall occupancy of 40.26% in Hindi on Thursday. Despite being slightly higher than some industry predictions, this figure still falls short of expectations for a Kumar-starrer.
Film's performance improved during noon, evening shows
Initially, Khel Khel Mein was tracking at around ₹4 crore at the box office. However, its performance improved during the noon and evening shows, particularly in urban multiplexes. The comedy struggled in single-screen theaters, likely due to its urban-centric genre and limited release outside major chains. It's crucial for the movie to maintain consistent numbers over the next few days to build momentum.
Early audience reactions relatively positive in urban areas
Early audience reactions to Khel Khel Mein have been relatively positive in urban areas. This could bode well for the film's performance over the next few days. However, the real test is whether the film can compete effectively with other releases. Notably, Vedaa, starring John Abraham and Sharvari, managed to slightly outperform Khel Khel Mein on its opening day. Rajkummar Rao's Stree 2, was also released on Thursday.
'Khel Khel Mein' an official adaptation of 'Perfect Strangers'
Khel Khel Mein is an official adaptation of the 2016 Italian comedy thriller Perfect Strangers. Directed by Mudassar Aziz, it stars Kumar, Fardeen Khan, Ammy Virk, Vaani Kapoor, Taapsee Pannu, Aditya Seal, and Pragya Jaiswal. Despite the slow start, the comedy-drama has the potential to recover some ground over the long weekend, largely due to its positive reviews.
