Justin Bieber asks fans not to buy his H&M merchandise
Clothing brand Henner & Maurits, popularly known as H&M is selling singer Justin Bieber's merchandise. However, the pop singer has asked his fans to not buy the "trash" merchandise from the brand. Wondering why? Well, he has accused the brand of selling merchandise under his name without his content. Here is everything you need to know about the accusation leveled by Bieber.
Why does this story matter?
The clothing brand and the pop singer have collaborated once in the past. H&M had once sold one of Bieber's concert tour merchandise several years ago. At present, the brand is selling a line of collections that include sweatshirts, hoodies, and T-shirts, all of which feature the singer's lyrics, likeness, and branding. Bieber has taken objection to the sale of merchandise, calling them "trash."
What die 'Purpose' crooner say?
Taking to Instagram on Monday, Bieber put up a couple of Stories advising his fans against buying the merchandise that H&M has put up on sale. "I didn't approve any of the merch collection that they put up on H&M...all without my permission and approval SMH I wouldn't buy it if I were you, (sic)" he wrote, calling it "trash" in another Story.
H&M claimed it sought approval
According to media reports quoting a representative from H&M, the clothing brand, in its defense, said that before releasing the collection, it followed proper approval procedures. Meanwhile, the brand has been struggling with weak sales lately. However, it is aiming to double its sales in the next seven to eight years, by the end of the year 2030.
H&M has often found itself in the midst of controversies
The clothing brand is not new to controversies. Before Bieber alleged that the merchandise was released without seeking his consent, the brand found itself in trouble over its morals and ethics regarding the treatment of its employees. Various online reports in the past have accused it of violating the labor laws of its employees in China's Xinjiang province.
