'Jigra' underperforms on first Monday; collects ₹18cr in 4 days
What's the story
The Alia Bhatt and Vedang Raina-starrer Jigra, directed by Vasan Bala, has been struggling at the box office since its release.
On its fourth day (Monday), the film only managed to earn an estimated ₹1.5cr, bringing its total collection to a disappointing ₹18.1cr.
Despite being co-produced by Karan Johar and boasting a star-studded cast, Jigra has failed to make a mark at the box office due to mixed reviews and several controversies surrounding it.
Analyst's view
'Jigra' failed to meet expectations: Trade analyst
Trade analyst Taran Adarsh took to X/Twitter to express his disappointment over Jigra's performance.
He wrote, "#Jigra has underperformed in its opening weekend... The numbers should've been higher, much higher, especially considering that #GangubaiKathiawadi [2022] and #Raazi [2018] - both women-centric films starring #AliaBhatt - opened to significantly stronger numbers."
Limited appeal
'Jigra' struggles to attract mass audience
Adarsh further explained Jigra's struggle to attract a wider audience stems from its ordinary response in mass circuits.
He tweeted, "The issue with #Jigra lies in its urban-centric appeal, which limits its reach beyond a few major centers... This also explains the ordinary/dull response in mass circuits, where the film struggled to attract and connect with a broader audience."
Despite this, Adarsh believes the film still has a chance to recover its shortfall till Diwali.
Recovery hopes
'Jigra' needs consistency for respectable Week 1 total
Adarsh stressed that for Jigra to end up with a respectable Week 1 total, the Monday to Thursday numbers must stabilize and show consistency.
This reiterates the need for consistent performance in the coming days for Jigra's potential recovery at the box office.
It is competing with several new releases, especially Vicky Vidya Ka Woh Wala Video.