#GameOfThronesDrinks : White Walker themed scotch-whiskey hits markets, brings 'winters'
What's the story
Winter is coming a little early for 'Game of Thrones' fans. While they wait for the final season, releasing in 2019, they can feel the winds of winter blowing in their scotch whiskeys.
Liquor giant Diageo has come out with a special 'Johnnie Walker Blended Scotch Whiskey' titled 'The White Walker by Johnnie Walker'.
Here's all about this 'beyond the wall' scotch whiskey.
White Walker whiskey
Winter in a bottle of fine whiskey
The White Walker scotch, costing $36 (Rs. 2,640), came out on October 1. It is a blend of two single malts from north Scotland distilleries, Cardhu and Clynelish.
It is meant to be served cold. In the freezer, the bottle's ink will glow reflecting the phosphorescent blue in White Walkers' eyes.
Diageo tried to channel the White Walker feeling and energy into their drink.
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The whiskey has flavors of winds of winter
About the drink, Dan Sanborn, Senior Vice President of culture and partnerships at Diageo said it reflected the fierce and long winters. "We really went to painstaking detail to match that White Walker feeling and energy it evokes," he added.
Other drinks
Interestingly, few other drinks have GoT themes too
Diageo has other whiskeys themed on Westeros' kingdoms. They range from Targaryen, Lannister to the Starks. Each whiskey's making reflects the House's values and ethos in some way.
Apart from whiskey, the popular HBO show also has beers and wines based on it.
This is not surprising as the series widely shows both drinks, but whiskey has not yet featured in Westeros.
Do you know?
They drink and they know things
Interestingly, many brands are making 'Game of Thrones'-themed alcoholic drinks. The show makes wide use of wine and beer, Tyrion Lannister being a fan of both. Wine has, notably, been used in the death of two major characters on the show.
GoT merchandising
The merchandising of a social phenomenon
'Game of Thrones' has become more than a show. It is a social phenomenon.
As in such cases, society enjoys a spectacle, and thus we have officially licensed products. The Johnnie Walker whiskeys join this list.
Notably, viewing a show like 'Game of Thrones' is often a social activity involving drinking.
And maybe, whiskey will help us deal with some loved characters' inevitable deaths.