Emraan Hashmi's 'Ground Zero' teaser to screen with Salman's 'Sikandar'
What's the story
The much-awaited teaser of Emraan Hashmi's upcoming film, Ground Zero, will be shown with Salman Khan's Sikandar across national chains, reported Pinkvilla.
With this smart move, Excel Entertainment hopes to capitalize on Sikandar's mass appeal, making sure Ground Zero reaches the maximum number of people.
Sikandar releases on March 30.
Release details
'Ground Zero' to be released on April 25
Directed by Tejas Deoskar, the action thriller Ground Zero will release on April 25.
The movie stars Hashmi as a Deputy Commandant in the Border Security Force (BSF), heading a two-year-long investigation.
Inspired by an "untold battle that no one saw coming," Ground Zero promises an entertaining dose of "action, emotion, and patriotism."
The teaser's digital launch will happen by mid-next week.
Marketing campaign
'Ground Zero' marketing strategy includes teaser, trailer, and songs
Excel Entertainment is going all out with an exciting marketing plan for Ground Zero. From the teaser launch, to a hard-hitting trailer and few songs, it will build up the anticipation for the film releasing on April 25.
Hashmi was last seen in a cameo appearance in Sara Ali Khan's Ae Watan Mere Watan and before that, starred in Khan's Tiger 3.