I don't like to live a delusional life: Ekta Kapoor
Film and TV producer Ekta Kapoor says big budgets and busy schedules of actors have kept her away from working with big stars and instead concentrate on "eclectic" films that have earned critical acclaim. "It is not about the access to the stars. We have not made films with Salman (Khan) or Shah Rukh (Khan) because it would require certain effort," she said.
Balaji Motion Pictures has backed number of unconventional films
"We've got into an eclectic mix of films. Access doesn't always mean...you could have picked up a phone and called them. It is not that we are making a big star Rs. 100 crore proposal," said Ekta. Instead, the producer's banner Balaji Motion Pictures has backed a number of unconventional films like "Love, Sex Aur Dhoka" and "Lipstick Under My Burkha".
Ekta started her production journey with TV
Ekta started her production journey with TV and soon became the soap opera queen with hits such as "Hum Paanch", "Kyunki Saas Bhi Kabhi Bahu Thi", "Kahaani Ghar Ghar Ki", "Kasauti Zindagi Ki", and "Kahiin To Hoga". She soon moved to the big screen with films such as "Shootout at Lokhandwala", "The Dirty Picture", and "Ek Thi Daayan".
Either you win or you learn: Ekta
"Either you win or you learn. I don't like to live a delusional life, which is an easy thing. We all have dreams but we've to understand where the dream becomes delusional," Ekta said. As a producer, she said, she might feel the content she's churning out is great, but the audience may not appreciate it and one has to be open to rejection.
Ekta has successfully moved through different mediums
"If I am making something for others, I have to take their opinion into consideration -- be it bouquets or brickbats; TRPs or criticism. I try to keep an open mind," Ekta said. From TV to films to digital medium with ALTBalaji, Ekta has successfully moved through different mediums and the producer said it helps her cater to different sensibilities.