Prime Video gives new life to Donald Trump's 'The Apprentice'
What's the story
The first seven seasons of The Apprentice, the reality TV show that launched Donald Trump's media career, will be available on Amazon Prime Video in the US.
The 2004 NBC show is credited with popularizing the phrase "You're fired!" and played a key role in Trump's popularity.
The release started with the first season on March 10, 2025, with new seasons being added every Monday until April 21.
Show's impact
'The Apprentice' was a game-changer in reality TV
The Apprentice was a game-changer in reality TV, with contestants competing for a high-paying job at The Trump Organization.
Every episode was packed with strategy, drama, and Trump's signature phrase, "You're fired!"
The series helped shape Trump's public persona and paved the way for his political career.
It aired for 15 seasons, with Trump as host for the first 14, and Arnold Schwarzenegger hosting the final season.
Streaming rights
'The Apprentice' faced streaming challenges before Prime Video release
Before its release on Prime Video, The Apprentice struggled to secure streaming rights.
After Trump's transition from reality TV star to US President, the show reportedly became controversial, with networks distancing themselves from it.
Licensing deals for OTT platforms were never finalized, and MGM, which owned the show's distribution rights, kept it off streaming due to ongoing negotiations.
Show highlights
'The Apprentice' winners and standout contestants
Created by Mark Burnett, The Apprentice had Trump as the host and judge. The winner of each season got a high-profile job at Trump's business empire.
The show also had memorable contestants like Omarosa Manigault, who later delved into politics.
Bill Rancic (Season 1), Kelly Perdew (Season 2), Kendra Todd (Season 3), and Randal Pinkett (Season 4) are some of the winners who worked for Trump.
Show's success
Burnett's praise for 'The Apprentice' and Trump's role
Meanwhile, Burnett praised the show as one of the best he ever produced.
He credited Trump's charismatic onscreen presence for its success.
Trump, who began his second term as President in January, also expressed excitement about the show's release on Prime Video.
He said, "I look forward to watching this show myself — such great memories, and so much fun, but most importantly, it was a learning experience for all of us!"