Chiranjeevi's 'Vishwambhara' struggles for OTT deal due to low hype
What's the story
Chiranjeevi's next socio-fantasy thriller, Vishwambhara, directed by Vassishta, is in post-production after wrapping up its shoot. The film, which will feature extensive CGI work, is undergoing VFX processing in Hyderabad and Hong Kong.
However, there have been no official updates on the film's progress.
Initially, it was scheduled for a Sankranti release, but the release has been pushed several times and is expected in June or July, sources close to the Mega camp revealed to M9 News.
Rights issue
OTT deal and satellite rights for 'Vishwambhara' remain unsold
Further adding to the film's challenges, the OTT deal for Vishwambhara is yet to be finalized, and its satellite rights remain unsold.
This is unusual for a Chiranjeevi film as OTT platforms usually compete to bag such rights. The delay in finalizing these deals has piqued curiosity in the industry.
Additionally, the film has failed to create much buzz, owing to dull promotional material.
Promotional setback
'Vishwambhara' teaser became troll material, hurting film's prospects
The teaser for Vishwambhara, instead of generating excitement, became troll material and negatively impacted the film's prospects.
Unlike Chiranjeevi's previous films, which secured OTT and satellite deals early on, Vishwambhara is still seeking buyers.
Typically, films starring big stars are sold to streaming and satellite platforms even before they finish production.
However, there's hope that the promotional strategy for Vishwambhara will improve to ensure it gets the attention it deserves from audiences and OTT companies.