'Chhaava' to feature teasers of 'Thama,' 'Bhool Chuk Maaf,' more
What's the story
The much-awaited film Chhaava, featuring Vicky Kaushal, will be released in theaters on Friday, coinciding with Valentine's Day.
In a clever move by Maddock Films, the production house of Chhaava, the audience will get to see teasers of several upcoming films during its screening.
These include the announcement video of movies like Thama, headlined by Ayushmann Khurrana, and the teaser of Bhool Chuk Maaf.
Marketing move
Maddock Films's strategy to maximize audience reach
A source told Bollywood Hungama, "Two promos have been attached by Maddock with the prints of Chhaava. One is the Thama announcement video while the other is the teaser of Bhool Chuk Maaf."
"Thama is a part of the much-loved horror comedy universe of Maddock Films and it's also a grand Diwali release. Bhool Chuk Maaf, meanwhile, is a small-town romantic comedy."
Film details
Star-studded casts and directors for 'Thama' and 'Bhool Chuk Maaf'
Khurrana aside, Thama has a star-studded cast including, Rashmika Mandanna, Paresh Rawal, and Nawazuddin Siddiqui.
The film is directed by Munjya fame Aditya Sarpotdar. Promising a unique mix of genres, Thama is touted to be a "bloody love story" with a dash of comedy.
Meanwhile, Bhool Chuk Maaf stars Rajkummar Rao and Wamiqa Gabbi under the direction of Karan Sharma.
Both the films are slated to release in the upcoming months.
Additional teasers
'The Diplomat' and 'Andaz Apna Apna' promos to be featured
Apart from Thama and Bhool Chuk Maaf, audiences will also get a glimpse of The Diplomat, headlined by John Abraham. The film is slated to hit the screens on March 7.
Directed by Shivam Nair, the film promises to reveal a new side of Abraham, where sharp intellect and commanding words drive the narrative in a world of high-stakes diplomacy.
Additionally, the re-release promo of the classic comedy Andaz Apna Apna (1994) will be played in cinemas during Chhaava's screening.