Ayushmann Khurrana earns 400% returns on The Man Company investment
In an intriguing development, Bollywood actor Ayushmann Khurrana has reportedly earned a whopping 400% return on his angel investment in the premium men's grooming brand, The Man Company. His initial investment was made in 2018, recognizing the growing demand for high-quality grooming products specifically designed for men. Now, Emami Ltd. is set to acquire the brand at a valuation of ₹400cr!
Khurrana's role in The Man Company extended beyond investment
For those unaware, Khurrana's association with The Man Company was not limited to financial investment. He actively participated in campaigns, contributed to product innovation, and leveraged his understanding of the men's lifestyle industry to drive the brand's growth. Yash Raj Films (YRF) and its talent management arm YRF Talent facilitated this partnership, ensuring a successful collaboration that significantly contributed to the brand's expansion.
Khurrana's vision and industry knowledge were instrumental in brand's growth
In addition to his investment role, Khurrana also served as the brand ambassador for The Man Company. His unique blend of authenticity, credibility, and charisma was evident in the company's viral campaigns such as #GentlemanKiseKehteHain. "I always believed in The Man Company's vision & mission statement from the start," said Khurrana. "It's such validation to be a part of the brand's success story."
Emami Ltd to acquire The Man Company
Emami Ltd., a renowned name in personal care products, has recognized The Man Company's potential and decided to acquire the brand. According to a Forbes India report, Emami currently holds a 50.4% stake in Helios Lifestyle, which owns The Man Company. Emami announced the acquisition of the remaining 49.6% stake in Helios Lifestyle, making it a subsidiary of Emami. This move is expected to strengthen Emami's presence in the fast-growing digital-first premium male grooming segment.
