Ajay Devgn launches Prismix, an AI media storytelling company
What's the story
Bollywood superstar Ajay Devgn has entered the tech industry with Prismix, an AI-driven media company that will focus on generative storytelling technologies, reported Variety.
This marks yet another major entrepreneurial step for Devgn after he set up the VFX house NY VFX Waala and formed strategic technology partnerships with Sweden's Goodby Kansas Studios.
Content creation
Prismix to create diverse content using generative AI
Prismix hopes to leverage generative and advanced AI technologies to create a wide range of content.
This includes short films, series, animated graphic novels, music videos, business-focused content, and social media campaigns.
While such projects can be costly or technically challenging, the company plans to make premium content more accessible and scalable with AI.
Team and vision
Devgn's vision for Prismix and its leadership team
As the chair of Prismix, Devgn has formed a leadership team comprising Danish Devgn (co-founder and chief business officer), Vatsal Sheth (co-founder and CEO), and Sahil Nayar (co-founder and chief creative officer).
According to Variety, Devgn said, "With Prismix, we are stepping into the future of storytelling. AI is not just a tool but a creative partner that can help filmmakers."
Mission statement
Prismix's mission to democratize high-end content creation
"With this company, we aim to redefine entertainment and guide AI in media," Sheth said.
"We specialize in harnessing the power of AI to revolutionize media and entertainment," he added.
Nayar emphasized, "Creativity should never be limited by resources or technology. With Prismix, we are breaking barriers, allowing imagination to flourish through AI-powered storytelling."
On the acting front, Devgn is currently busy with Son of Sardaar and De De Pyaar De sequels, among other films.