• India
  • Business
  • World
  • Politics
  • Sports
  • Technology
  • Entertainment
  • Auto
  • Lifestyle
More
Hindi Tamil Telugu
More
In the news
Narendra Modi
Amit Shah
Box Office Collection
Bharatiya Janata Party (BJP)
OTT releases
Hindi Tamil Telugu
User Placeholder

Hi,

Logout

India
Business
World
Politics
Sports
Technology
Entertainment
Auto
Lifestyle
Inspirational
Career
Bengaluru
Delhi
Mumbai

Download Android App

Follow us on
  • Facebook
  • Twitter
  • Linkedin
Home / News / Business News / Zomato ventures into content streaming, announces original shows
Next Article
Zomato ventures into content streaming, announces original shows

Zomato ventures into content streaming, announces original shows

By Shubham Sharma
Sep 13, 2019
07:09 pm

What's the story

After leading the game of food-delivery, Zomato is gearing up to take on Netflix and Amazon.

Yes, the food-tech giant has announced its plan to venture into the video streaming arena with its own originals and short videos.

The "food-centric" content will be available starting September 16 in a new 'Videos' section of the Zomato app.

Here's all about it.

Issue

Zomato wants people to go 'binge and feast'

As people love to munch on their favorite grub while watching shows, Zomato has taken up on itself to bring the best of food and online content.

The company has said that the new 'Videos' section of the Zomato app will let you stream content that would revolve around food with the twist of Comedy, reality, fiction, and more.

You're
20%
through

Quote

The idea is to delight the users

"We're constantly looking for new ways to engage our users around food. Most of our users visit our app several times a week. This presents us with an opportunity to further delight our users using Zomato Originals," Deepinder Goyal, CEO and Founder, Zomato said.

You're
40%
through

Content

Over 2,000 shows, videos will be available

Zomato has said that the new section will feature more than 2,000 videos, including recipes and Sneak Peek restaurant stories, categorized by genres.

It will release 18 originals over the next three months: Food and You with Sanjeev Kapoor, Banake Dikha with Sumukhi Suresh, Grandmaster Chef with Sahil Shah, Starry meals with Janice, Dude, where's the food with Jordindian, and Race Against the App.

You're
60%
through

Format

Videos will not be longer than 15 minutes

All the content featuring in Zomato videos will range between 3-15 minutes.

The clips will play in the mobile-friendly vertical format but do note that only users from India will be able to access Zomato Originals.

Apart from this, everything else, including Sneak Peek and celebrity interviews, will be available to Zomato users in other parts of the world.

You're
80%
through

Competition

Bold move to venture in video

With engaging video content, Zomato hopes to get more people to open its app and drive more sales.

Flipkart recently executed a similar move with a dedicated video section in its main app.

But, it still remains to be seen how these services would fare against Netflix, Hotstar, and Amazon Prime Video - players already leading in the video streaming category.

Done!
Facebook
Whatsapp
Twitter
Linkedin
Related News
Latest
Zomato
Netflix
Amazon
Amazon Prime Video

Latest

'Every terrorist now knows price of removing sindoor': PM Modi Narendra Modi
Amazon-backed supermarket chain More Retail eyeing ₹2,000cr IPO in 2026 Initial Public Offering (IPO)
Carlo Ancelotti appointed as Brazil head coach: Details here Carlo Ancelotti
Huawei will soon bring humanoid robots to your home Huawei Technologies

Zomato

Zomato takes a large bite of the profit pie India
Areo, Google's hyper local services app gets launched in India India
UberEATS and Zomato bid to acquire Runnr United States of America
17 million accounts on Zomato 'hacked' India

Netflix

Netflix's Android app is eating up your battery: Details here Android
'Black Mirror', 'The Dark Knight' and more: Netflix's June content Web Series
SRK, Netflix working on a political thriller, their third collaboration India
Is this Karan Johar's boyfriend? Prabal Gurung's post sparks rumors Karan Johar

Amazon

OnePlus 7 Mirror Blue variant announced in India: Details here OnePlus
6 notable and successful alumni of IIT-Madras India
Amazon Prime Day Sale 2019: Great deals on premium smartphones OnePlus 6T
Want to work at Amazon? Job ad reveals back-breaking standards Jeff Bezos

Amazon Prime Video

50% Indians don't want anything special on V-Day: Survey Netflix
Samsung Galaxy M10, Galaxy M20 flash sale today via Amazon Samsung
'Mirzapur' Season 2 confirmed, watch promo video here Farhan Akhtar
Samsung Galaxy M20 goes on sale today via Amazon Samsung
Indian Premier League (IPL) Celebrity Hollywood Bollywood UEFA Champions League Tennis Football Smartphones Cryptocurrency Upcoming Movies Premier League Cricket News Latest automobiles Latest Cars Upcoming Cars Latest Bikes Upcoming Tablets
About Us Privacy Policy Terms & Conditions Contact Us Ethical Conduct Grievance Redressal News News Archive Topics Archive Download DevBytes Find Cricket Statistics
Follow us on
Facebook Twitter Linkedin
All rights reserved © NewsBytes 2025