Apple continues to reign supreme as world's most valuable brand
What's the story
Brand Finance, a UK-based brand valuation consultancy, has released its Global 500 list for 2025.
The report highlights eight tech companies among the top 10 most valuable brands worldwide.
The ranking is led by Apple, followed closely by Microsoft, Google, and other US-based companies.
This trend only further underscores the growing influence of technology in shaping global brand value.
Brand value
Apple's brand value surges to $574.5 billion
Apple continues to be the world's most valuable brand with a valuation of $574.5 billion for 2025, according to Brand Finance.
The iPhone maker has frequently topped this list, proving its knack for balancing global expansion with a strong brand presence.
In 2024, Apple's value was pegged at $516.6 billion, which means it has seen a significant increase in the current year.
More companies
Microsoft and Google's tech dominance
Following Apple, Microsoft and Google occupy the second and third spots on the list with $461.1 billion and $413 billion worth, respectively.
Microsoft's value for 2025 is an increase from its 2024 valuation of $340.4 billion, while Google's current worth is up from $333.4 billion in 2024.
The numbers highlight how much these tech giants contribute to the perception of global brand value.
Retail giants
Amazon and Walmart were the retail powerhouses
Amazon and Walmart, two of the world's largest retail giants, also made it to Brand Finance's list.
Amazon is valued at $356.4 billion for 2025, up from $308.9 billion in 2024.
Meanwhile, Walmart's current valuation is at $137.2 billion for 2025, a significant increase from its last year's value of $96.8 billion.
Brand rankings
Other notable brands in the top 10
The other brands in the top 10 are Samsung, TikTok, Meta, NVIDIA, and State Grid Corporation of China.
Samsung's value stands at $110.6 billion for 2025, an increase from $99.4 billion in 2024.
TikTok's current value remains at $105.8 billion this year (up from $84.2 billion in 2024), while Meta's brand value is pegged at $91.5 billion this year (up from $75.7 billion).
NVIDIA is valued at $87.9 billion for 2025—the company's first time in top 10 (from $44.5 billion).