Netflix's newest rival is a brand you wouldn't expect
What's the story
Chick-fil-A, a well-known fast food chain, is reportedly planning to enter the already saturated streaming market.
According to Deadline, the company is collaborating with several production houses and traditional studios to develop original shows for its upcoming platform. Chick-fil-A could soon be vying with Netflix and Disney+.
The initial focus will be on family-friendly unscripted content, including a game show produced by Glassman Media and Sugar23.
Expansion strategy
Future plans for the streaming platform
Chick-fil-A's future plans for its yet-to-be-named service may also include animation, original scripted series, and content either licensed or acquired from other entertainment companies.
The fast food chain has not officially announced or commented on this programming initiative.
However, it is speculated that this move into entertainment production could be part of a larger advertising strategy or customer data collection effort.
Corporate connections
Chick-fil-A's ties to the entertainment industry
The Cathy family, owners of Chick-fil-A, have significant ties to the entertainment industry.
Their independently managed trust played a crucial role in establishing Trilith Studios — an Atlanta-based studio renowned for its frequent collaborations with Marvel.
This connection provides some context for Chick-fil-A's unexpected venture into the streaming service market.