Consumer data company MobileWalla secures $12.5mn in Series B funding
US-based next-gen consumer data company MobileWalla has raised $12.5mn in its Series B funding round led by New York-based GCP Capital, with participation for existing investor Madrona Venture Group, and a new investor, ATW Partners. The fresh injection of funds comes just weeks after MobileWalla expanded its operations by establishing its India headquarters in Kolkata. Here's more on the start-up.
GCP Capital justifies its choice of funding MobileWalla
"In an industry where many companies claim to possess differentiated data, we were excited by MobileWalla's truly unique product capabilities, especially around data cleansing, fraud mitigation, and storage," said Boris Gutin, MD of GCP Capital Partners.
What is MobileWalla all about?
Founded in 2011, MobileWalla claims to be the world's leading provider of Nielsen-verified mobile audience insights. Using its cutting-edge proprietary compression algorithm, MobileWalla analyzes anonymous data collected from mobile users and provides insights to clients on users' behavior based on their location, app usage, and changes in the same over time. MobileWalla currently has offices in India, Australia, Indonesia, Malaysia, Singapore, US, and UK.
MobileWalla, with just 50 employees, is a global leader
Since its founding in 2011, MobileWalla seems to have done the impossible. With a global team of just 50 people (20 for India), MobileWalla currently provides demographic, behavioral, and systems-usage information for more than 1.3 billion consumers across 31 different countries. Revenue-wise, MobileWalla has an annual run rate of $10mn, and claims to have grown by 80% quarter-on-quarter for the last eight quarters.
MobileWalla CEO says the focus is on increasing global footprint
"We have been expanding our global footprint, and we can now put real resources in geographies like Japan, Korea, India, and Australia, all of which have such incredible growth potential," said Anindya Datta, the founder and CEO of MobileWalla.
MobileWalla looking to expand its data science team
The fresh funds raised by MobileWalla comes at a time when the big data analytics sector is slated to grow eight-fold and reach $16bn by 2025 from the current $2bn. With the funds, MobileWalla is looking to grow its data science team, enhance its ability to take strategic data acquisitions from partners, and makes its insights even more precise and detailed.
