Saina Nehwal invests in menstrual care start-up
What's the story
Former world number one badminton player and Olympic medallist Saina Nehwal has joined hands with menstrual hygiene brand Naarica.
She will be a strategic investor and a brand ambassador for the company.
The collaboration intends to revolutionize menstrual care in India by offering women high-quality and sustainable products.
Advocacy
Nehwal advocates for awareness
Naarica is dedicated to tackling the problem of poor access to sanitary products for almost half of menstruating women in India.
The brand fuses global design with Indian manufacturing, to develop high-performance menstrual products that focus on comfort, convenience, and sustainability.
Nehwal spoke about her excitement over this partnership in an interview with CNBC-TV18.
Statement
Nehwal's statement on menstrual hygiene
"Menstrual hygiene is a critical yet often overlooked issue in our country," Nehwal said.
"Through this collaboration, I hope to create greater awareness and provide women with access to the high-quality, sustainable products they deserve. This is more than a business investment—it's a step toward empowerment and change," she added.
Innovation
Naarica's unique approach to menstrual care
Naarica offers India's first German lab-certified anti-bacterial alternative to conventional pads.
The brand sells reusable and eco-friendly menstrual care goods, with a simple mantra: USE. WASH. REPEAT.
Their period underwear, manufactured in France and backed by rigorous scientific standards, gives women an economical, dependable and environmentally friendly solution for their menstrual needs.
Growth
Nehwal's partnership with Naarica seen as major milestone
Shruti Chand, the founder of Naarica, welcomed Nehwal's partnership as a significant milestone for the brand.
She believes that Nehwal's advocacy will help educate women about the importance of absorbent sanitary care.
The partnership is expected to accelerate growth in India's menstrual hygiene industry, which is projected to reach $522 million soon.