OnePlus redesigns brand logo, font, and visual identity
Chinese electronics giant OnePlus has revealed its new brand logo and visual identity, earmarking the "most significant change to the OnePlus brand" since its inception in late 2013. The new design brings changes to "1" and "ONEPLUS" text in the logo, a revamped "Never Settle" trademark, a new font as well as an updated color palette.
So, what has changed in the logo?
First off, the "1" in the new logo is curvilinear while the "+" has become larger and more pronounced. Moreover, the "ONEPLUS" text has a uniform bold accent and the colored rectangle surrounding it has been done away with. According to the company, the new logotype is "easier to read" and has a "better overall balance."
"Never Settle" trademark has also been updated
OnePlus has also revamped its "Never Settle" trademark with a new curvier font, small case lettering, and no bordering. Previously, all the characters were in the capital case and enclosed within rectangular bars.
OnePlus has also introduced a new font, updated color palette
Alongside these changes, OnePlus has introduced a new font for better readability. However, the company hasn't shared the name of the font or confirmed if it will arrive in the next Oxygen OS update. Finally, OnePlus has also updated the color palette to complement the iconic red color with secondary shades of cyan, green, magenta, indigo and yellow.
The new changes are now reflecting on OnePlus's websites
The redesigned OnePlus logo, revamped "Never Settle" trademark, and other changes are now reflecting on the company's webpages including the Chinese as well as the Indian websites.
