Nothing names new India President, plans to launch 12,000 stores
What's the story
London-based smartphone brand, Nothing, has appointed its co-founder Akis Evangelidis as the new President of its India operations.
The strategic move comes a year after Manu Sharma, the former General Manager and Vice President, stepped down from his role.
As the new President, Evangelidis will guide the company's strategic direction and expansion in India.
Nothing's latest move comes as the company prepares for the global launch of the Phone (3a) series on March 4.
Market impact
Nothing's significant growth
Nothing has witnessed tremendous growth in the Indian market, with an incredible 577% YoY growth in Q4 2024, according to Counterpoint Research.
The company has always kept India at the forefront since its launch, releasing all its products including sub-brand CMF in the country.
It also manufactures its smartphones locally via iSmartu, the manufacturing arm of Transsion now largely owned by Dixon Technologies.
Strategic outlook
Evangelidis's vision for Nothing's future in India
Evangelidis has said he's excited about his new role and the opportunity it presents for Nothing in India.
He said, "India is one of the most important markets for Nothing and we believe there is a tremendous opportunity to become a leading consumer tech brand in the country."
He also said India will be a key player in the global smartphone industry, with Nothing focused on boosting domestic production.
Expansion plan
Expanding offline presence in India
Staying true to its commitment to the Indian market, Nothing intends to ramp up its investments and expand its offline presence to over 12,000 stores in 2025.
This expansion strategy highlights the company's confidence in India's potential as a key player in the global smartphone industry.
The move also emphasizes Evangelidis's role in spearheading this next phase of growth for Nothing.