Swiggy Instamart now delivers goods in 100 Indian cities
What's the story
Swiggy's quick commerce platform, Instamart, has now expanded its reach to 100 cities across India, the food delivery company said in an exchange filing.
The expansion comes as demand for rapid deliveries continues to grow, especially in Tier II and III cities.
Swiggy Instamart CEO Amitesh Jha said one in four new users in 2025 came from these smaller towns.
He added they were excited to provide convenience and value to a larger customer base with the growth.
Product range
Instamart now offers over 30,000 products
The expansion of Swiggy Instamart will also improve the company's dark store network.
The company said millions of new customers can now get access to over 30,000 products ranging from groceries to electronics.
This includes items like daily essentials, fashion items, makeup products, toys among others—all delivered within a swift 10 minutes.
Megapod initiative
'Megapods' to enhance product range
To further bolster its dark store network, Swiggy Instamart is introducing 'Megapods' ahead of the cricket season.
These Megapods, measuring between 10,000-12,000 square feet in size, can fit up to 50,000 stock-keeping units (SKUs).
This initiative will offer consumers access to three times the variety of products compared to current dark stores.
Customer trends
Highest single-day spend in smaller cities
Swiggy Instamart has also revealed trends from its operations in smaller towns.
The company noted its highest single-day spend by a customer in Thiruvananthapuram, who spent ₹69,993 on a single order.
Another major spending was observed with an unnamed customer from Dehradun, who had the highest total expenditure of ₹3.34 lakh.
Market response
A look at the stock performance
Swiggy's shares gained 2% in intraday trade today after the announcement of Instamart's expansion to 100 cities.
However, the stock is trading close to its 52-week low and much lower than its peak price.
Nevertheless, analysts are bullish on the long-term potential of quick commerce and consider recent corrections as an opportunity to invest.