Dabur expands southward with ₹400cr investment in Tamil Nadu
Dabur India, a prominent player in the Indian FMCG sector, has signed a Memorandum of Understanding (MoU) with the Tamil Nadu government. The agreement outlines an initial investment of ₹135 crore for a new project, which will eventually reach ₹400 crore over five years. This marks Dabur's first venture into South India's manufacturing landscape.
New facility to generate employment opportunities
The new manufacturing unit will be established in SIPCOT Tindivanam, Tamil Nadu. Dabur anticipates that this facility will create direct employment for approximately 250 individuals. Additionally, it is expected to generate thousands of indirect job opportunities. The project signifies a significant step toward boosting the local economy and reducing unemployment rates in the region.
A hub for modern manufacturing
The upcoming facility in Tamil Nadu is set to be one of Dabur's most advanced and eco-friendly manufacturing units. It will produce a variety of Dabur's products specifically for the South Indian market. The unit aims to increase production capacity across popular brands like Dabur Red Toothpaste, Dabur Honey, and Odonil. This strategic move is designed to cater to the growing demand for these products in South India.
Dabur's global head of operations on Tamil Nadu investment
Rahul Awasthi, Dabur India's global head of operations, explained the strategic choice of Tamil Nadu for their new manufacturing unit. He said that it was part of their strategy "to be closer to our consumers." Awasthi also highlighted that this move would enhance their sourcing of agricultural produce from local farmers in Tamil Nadu, further strengthening ties with the local community.
