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    Home / News / Business News / Ahead of Asia Cup, CrickPe launches paid subscription service
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    Ahead of Asia Cup, CrickPe launches paid subscription service
    CrickPe Pro offers two subscription plans to users

    Ahead of Asia Cup, CrickPe launches paid subscription service

    By Athik Saleh
    Aug 29, 2023
    06:16 pm

    What's the story

    CrickPe, a cricket-focused fantasy sports app by Ashneer Grover's Third Unicorn, has introduced CrickPe Pro, a paid subscription service with no platform fees.

    The launch comes ahead of the Asia Cup cricket tournament and aims to attract and retain players by offering a larger share of winnings.

    Subscribers can opt for a monthly plan at Rs. 200 or an annual plan at Rs. 1,000, with the standard 10% platform fees on winnings waived.

    What Next?

    Pro users won't need to pay platform fee

    CrickPe users can buy the Pro plans by paying from the in-app wallet. Pro users won't need to pay the 10% platform fee.

    Subscribers can also share their teams to earn an extra 5% on their winnings. It is unclear how this would work, though.

    The move to offer players a higher share of winnings is aimed at attracting more users to that platform.

    Details

    CrickPe could challenge market leader Dream11

    India's real-money gaming industry is facing challenges due to the government's imposition of a 28% GST on player deposits.

    This decision has resulted in a significant tax burden on companies and could hinder the sector's growth.

    CrickPe's strategy to offer better value to players positions it as a strong contender against market leader Dream11, which holds over 90% market share.

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