This company offers cash rewards to employees for finding love
Chinese camera company Insta360 has introduced a novel initiative to promote employee well-being, by encouraging them to go on dates. The Shenzhen-based firm is providing cash rewards to its single employees, who use its internal online dating platform. For every valid post on the platform introducing a single person outside the organization, the employee is awarded CNY66 (approximately ₹750). The incentive program also offers further rewards for successful matches.
Additional rewards for successful matches
If an employee finds a partner on the platform and maintains the relationship for a minimum of three months, both partners and the matchmaker get CNY1,000 (around ₹11,300) each. A company representative told local media that this initiative is aimed at improving employees' "sense of belonging and overall happiness," South China Morning Post reported.
Employee participation and reactions to the initiative
Since the launch of this unique campaign, almost 500 posts have been shared on the platform. The company has distributed about CNY10,000 (roughly ₹1.2 lakh) to employees for their matchmaking efforts. However, long-term dating bonuses are yet to be awarded as the campaign is less than three months old. The initiative has elicited mixed reactions from employees and sparked discussions on social media about its effectiveness and appropriateness.
Initiative in response to China's declining marriage, birth rates
Insta360's policy comes amid China's falling marriage and birth rates. According to government records, marriages have decreased by 16.6% in the first three quarters of 2024 compared to the same period in 2023. Birth rates have also reached record lows, with only 6.39 births per 1,000 people in 2023, down from 6.77 the previous year. These demographic challenges have led local governments to offer their own incentives for couples thinking about marriage or starting a family.
