BookMyShow, IndiGo join forces to boost live event attendance
What's the story
BookMyShow, India's leading entertainment platform, has joined forces with IndiGo, the nation's largest airline.
The collaboration aims to increase attendance at live events through a campaign called 'Runway to Party.'
This initiative focuses on three major music festivals: Bandland 2024 in Bengaluru, Sunburn Goa 2024, and Lollapalooza India 2025 in Mumbai.
The campaign offers exclusive benefits for those attending these music festivals. Festival-goers who book tickets through BookMyShow will receive up to 20% discounts on IndiGo flights.
Extra benefits
Additional discounts for Sunburn Goa 2024 attendees
In addition to flight discounts, attendees of Sunburn Goa 2024 will also get up to 30% discounts on 6E Add-ons. These include priority check-in, selection of seats, and excess baggage allowances.
This move is part of the campaign's strategy to enhance the overall travel experience for festival-goers and further boost attendance at these live events.
Company statement
BookMyShow's commitment to enhancing consumer experience
Dolly Davda, Head of Marketing at BookMyShow, emphasized the company's commitment to prioritizing consumer experience.
She stated that this partnership with IndiGo underscores their dedication to improving every aspect of the customer journey.
Davda further explained that the 'Runway to Party' campaign combines their strengths, and exemplifies their dedication to creating unparalleled experiences by seamlessly integrating travel and entertainment.
Entertainment boom
Live music events surge amid improving infrastructure
As India's infrastructure as well as digital connectivity continue to improve, there is a noticeable increase in demand for live music events.
BookMyShow reported that festivals such as Bandland 2023 and Lollapalooza India 2024, have witnessed a significant portion of attendees traveling from outside the host cities.
This trend highlights the growing popularity of entertainment tourism in the country.