Beyond iPhones! Blinkit now delivers Apple products in 10 minutes
What's the story
Blinkit, one of the top quick-commerce platforms, has announced its latest service of delivering Apple products in 10 minutes.
The new offering includes popular items such as the MacBook Air, iPad, AirPods, and Apple Watch.
The rapid delivery service is currently operational in several Indian cities including Delhi NCR, Mumbai, Hyderabad, Pune, Lucknow, Ahmedabad, Chandigarh, Chennai, Jaipur, Bengaluru, and Kolkata.
Albinder Dhindsa, the founder and CEO of Blinkit, announced the new service on his social media platforms.
Market impact
Rapid delivery of high-value electronics: A new trend?
The introduction of rapid delivery for high-value electronics like Apple products opens up both opportunities and challenges. These include those related to logistics, security, and inventory management.
If Blinkit's new service proves successful, it could very well prompt other e-commerce platforms to consider instant deliveries for premium gadgets.
Strategic alliances
Blinkit's previous partnerships with smartphone brands
In a related development last month, Dhindsa had revealed that Blinkit has partnered with smartphone brands Xiaomi and Nokia.
The partnership was aimed at delivering their top-selling models in select areas of Delhi NCR, Mumbai, and Bengaluru within 10 minutes.
The available models included the Redmi 13 5G, Redmi 14C, iPhone 16, and Nokia 105.