Audi executive dies after 10,000-foot fall while mountaineering in Italy
Fabrizio Longo, the 62-year-old CEO of Audi Italy, tragically lost his life in a mountain climbing accident on Cima Payer in the Adamello mountains. The incident occurred near the Italian-Swiss border as Longo was nearing the peak of the 10,000-foot mountain. Despite being equipped with safety aids such as steel cables and ladders, he fell and was found in a gorge by rescue teams.
Longo's body recovered, investigation underway
Following the tragic accident, a helicopter retrieval team transported Longo's body to a hospital in Carisolo for further examination. An investigation into the circumstances surrounding his death is currently underway. The date for his funeral will be announced by his family once the autopsy and other formalities are completed, and his body is released.
Longo's legacy in the automotive industry
Longo, a native of Rimini, Italy, began his career in the automotive industry at Fiat in 1987. He later took charge of the Lancia brand in 2002 before joining Audi in 2012. Within a year, he had risen to the position of director of Italian operations. An Audi spokesperson praised Longo's leadership and contribution to the company's success in Italy.
Longo's passion for mountain climbing and environmental conservation
Beyond his professional achievements, Longo was known for his love of mountain climbing and environmental conservation. He frequently visited the Adamello mountains and actively supported efforts to mitigate the effects of climate change in the area. His sudden demise has been mourned by many, including Flavio Roda, head of the International Ski and Snowboard Federation, who described it as "a terrible loss."
